Biz Blogging Secrets – Mistakes to Avoid, Part 2

Posted by admin on July 1, 2010

More mistakes to avoid when it comes to your business blog…

Mistake #3: Lacking Focus
Lack of focus on your business blog is another common mistake that could kill it. Your business most likely has a target market or niche; therefore your business blog should always be geared toward those same people and topic.

Don’t be all over the place by talking about subjects that have nothing to do with your business. Your readers will quickly become bored and may not return, costing you valuable readership and probably customers in the long run.

Mistake #4: Inconsistency
Your clients and readers depend, rely and look forward to reading your business blog on a regular basis, so being inconsistent is a big mistake. Being consistent means how often you write as well as your writing style and the subject matter you write about.

How Often to Post to Your Blog
How often you write is up to you. If you have time to write every single day and can consistently write every day, by all means do so. If you start out writing every day, your clients and readers will expect something from you on a regular basis. So, if you’re not sure you can continue to produce fresh, new content that often, you don’t want to begin posting every single day. Even if you have new ideas popping up in your head as you’re starting out with your business blog because you’re excited, go ahead and type them up, but set the posts to publish at a later date.

If you choose to post once a week, then be sure to post once a week. This will help set a pattern your subscribers and readers will get used to. You’re customers come to rely on you and when you’re inconsistent, your readers will be too. You may find your business blog readership decreasing because of it.

Mistake #5: Leaving Your Brand Out of Your Blog
Branding your business blog is very important because you want your readers to feel connected to your business through your blog. If your business website is totally separate from your business blog, don’t let it appear that way. You want your readers to feel they are with the same company or business and not off on some other website. Use the same logo, font style and coloring consistently throughout your blog and your website.

Mistake #6: No SEO Tactics
A big killer of a business blog is not having it Search Engine Optimized (SEO). SEO helps the major search engines like Google and Yahoo find your blog when potential new customers do a search for your particular services or products. Simply titling your posts correctly and using a few key words within the body are ways to increase the search-ability of your blog.

Want more tips and tricks?  Visit our Facebook Page at www.facebook.com/bizassistant