What is a Social Media Manager?

Posted by admin on July 5, 2010

There is no denying the power of Social Media. The fast and furious growth of Facebook, Twitter, LinkedIn and others has left many small to medium businesses racing to keep up.

Ultimately, most small to midsized business entrepreneurs just don’t have the time to learn how to build, manage and profile themselves in the Social Media world. And it is a world of its own that is ever changing at a rapid speed.

Unfortunately, not jumping into the world of Social Media is going to leave you completely out of the game. In other words, if you don’t utilize Social Media to engage with your customers, you will simply vanish.

A Reality Check… Facebook today has over 400 million active users. Twitter is not far behind with interaction and messages sent.

So, what exactly does a Social Media Manager do? Well, there are a number of roles that the Social Media Manager can play, but the core job entails managing your profile accounts such as Facebook, Twitter and LinkedIn. Their purpose is to engage with followers and effectively communicate your businesses message. And like any other marketing tool out there, the bottom line is to increase sales and profits.

Many Social Media Managers offer training and/or consulting as well, and can be a good option for the do-it yourselfer or organization that needs to train their staff.

A good Social Media Manager will increase your followers, build relationships, increase brand awareness and convert followers to customers.